There have been all sorts of strange mash-ups when it comes to video-game promotion. Remember Shadow-Man on the Nintendo 64? It’s sequel, the less-remembered (and for good reason) Shadow-Man: 2econd Coming probably has the most controversial to date. At its release, Acclaim promoted the game by paying for advertisements on people’s gravestones. The offer was to subsidize some of their costs, and in return Acclaim would advertise using their grave. But it didn’t go well.
Now, while certainly not as opportunistic, we have a new promotion. Fortunately, it falls more in line with Mario Kart‘s Mercedes-Benz DLC or Hooters restaurants in Homefront (which, apparently, wasn’t a promotion, but for “realism”) than defacing property. The two greenest entities known to gamers, Master Chief from Halo Infinite and Monster Energy drinks, are about to join forces.
While delayed to 2021, the advertising for Halo Infinite is already in motion. Monster Energy is releasing limited edition cans where players can receive Double XP points for each can. Each can is equal to 30 minutes.
Players can also “unlock access to the Halo Infinite world through Monster Energy’s exclusive Snapchat filter encoded on each can.” To unlock your cached XP points, save receipts and go to Monster-Halo.com before release. On top of that, each receipt uploaded will enter into a grand prize draw.
10 winners will “receive a “trip of a lifetime for two to experience an out of this world Zero-Gravity Flight experience in Paris, France with all-inclusive flights and hotel stay plus $1,000 cash.” 200 will receive new Xbox Series X consoles, launching November 2020.
There will be a multitude of Weapon Skins (green, of course), Player/Weapon Emblems, and an AR Game. The contest begins on September 1st, 2020 and will end December 31st, 2020. For the full break-down, you can go here.
Add energy drink overdose to Master Chief’s medical concerns when Halo Infinite and Monster Energy combine forces starting September 1st and ending December 31st. Halo Infinite will release for PC, Xbox One and Xbox Series X in 2021.
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