Square Enix and Eidos Montreal revealed the new Deus Ex title, Mankind Divided, recently along with a unique pre-order program for it. The aptly named “Augment Your Pre-Order” promotion, which had tiers of bonuses unlocked as more people pre-purchased the game, has just been cancelled.
The idea behind the program was to make customers encourage their friends to also pre-order the game, as they would all benefit from getting more content in the end. However, the campaign was met with universal criticism, and as a result, Square Enix announced today that they’re cancelling the program and placing all pre-order bonus incentives in the Day One edition of the game.
“At both Square Enix and Eidos-Montréal, we’ve been listening to everything you’ve had to say about the Augment Your Pre-Order program. When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.”
“We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with pre-order numbers, and everyone will gain access to the game on February 23rd, 2016.”
What do you think of Deus Ex’s “Augment your Pre-order” program being cancelled? What did you think of that initiative in general? Let us know below!